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Social media guides and templates

Plan, create, and review your social content with free templates, practical guides, and worked examples. No signup required.

Plan and review

  • Social media calendar

    Plan your next week of social posts with a free calendar template, a completed small-business example, and a practical reviewing and scheduling workflow.

  • Social media strategy

    Build a practical social media strategy with a free planning template, a completed small-business example, clear priorities and a monthly review process.

  • Content pillars

    Choose useful social media content pillars with a free worksheet, a complete ceramics-studio example and a practical way to turn themes into posts.

  • Social media audit

    Review your social accounts with a free audit template, a completed fictional example, comparable metrics and a prioritized action list for a small team.

  • Social media report

    Create a clear social media report with a free template, consistent metric definitions, a worked example and practical recommendations without overstating attribution.

  • Brand voice and style guide

    Define a practical social media voice with a free style guide template, before-and-after examples, tone guidance and clear rules for facts, accessibility and review.

  • Social media campaign

    Plan one social media campaign with a free brief, a completed workshop example, a practical asset list and clear review and measurement responsibilities.

  • Engagement rate

    Calculate engagement rate with a clear denominator: reach, impressions or followers. See worked examples, missing-data rules and fair comparison methods.

Create and publish

  • Content repurposing

    Repurpose a blog post with a complete worked example, LinkedIn and Instagram posts, a five-slide carousel, and a free planning worksheet.

  • Caption templates

    Write your next business post with 12 free caption templates, completed examples, visual ideas, and practical tips for adapting each one.

  • Post ideas

    Find useful social media post ideas from customer questions, existing photos and real business updates. Includes a reusable idea brief and worked examples.

  • ChatGPT content prompts

    Copy practical ChatGPT prompts for ideas, captions and channel adaptations. Give useful context, compare drafts and check facts before posting.

  • Content batching

    Prepare social posts in focused stages: gather facts and media, draft, adapt, review and schedule. Includes a batch worksheet and completed example.

  • Cross-posting

    Learn how to adapt a finished message for different social channels without losing important facts. Includes a reusable checklist and complete examples.

  • Instagram carousels

    Plan an Instagram carousel with a clear opening, useful slide sequence and practical final step. Includes a slide brief and completed fictional example.

Image sizes and posting times

  • Instagram image sizes

    Find Instagram image sizes and aspect ratios for photos, carousels, Stories, and Reels, with practical cropping examples and a publishing checklist.

  • Facebook image sizes

    Choose a Facebook image canvas, check mobile cropping, and use a free export worksheet with a completed small-business example.

  • LinkedIn image sizes

    Separate LinkedIn Page assets from post images, use current official dimensions, and copy a practical image review worksheet.

  • TikTok video size

    Prepare a clear TikTok video with practical export settings, placement checks, and a free worksheet that separates platform and publishing-tool limits.

  • Best time for Instagram

    Use Instagram timing benchmarks as starting points, then test your own audience with a free worksheet and a realistic small-business example.

  • Best time for TikTok

    Compare TikTok timing benchmarks with viewer activity, then use a free video testing worksheet and a worked small-business example.

  • Best time for LinkedIn

    Use current LinkedIn benchmarks carefully, compare your own post analytics, and copy a free timing worksheet for a small business or professional team.

  • Best time for Facebook

    Test Facebook posting times for your actual audience with an ungated worksheet, clear benchmark limits, and a local-business example.

  • Best time for YouTube

    Separate YouTube long-form, Shorts, and live timing. Use official audience guidance, careful benchmarks, and a free publishing test worksheet.