Tanong: [lawak ng audience, paulit-ulit na exposure, panonood, o business action]

Source at eksaktong metric label: [platform/report/pangalan]

Saklaw: [account, post, o campaign; paid/organic; placements]

Panahon at petsa ng pag-check: [simula, wakas, time zone, petsa]

Bilang at unit: [account, tinatayang tao, displays, views, o actions]

Kahulugan: [ano ang pasok; source link; kilalang exclusions]

Paghahambing: [parehong metric, saklaw, format, at haba ng panahon]

Overlap at nawawalang data: [deduplicated/hindi alam; hindi available na field]

Pagpapakahulugan: [ano ang nagbago at hindi mapatutunayan ng data]

Susunod na pasya: [tiyak na pagbabago, may pananagutan, at petsa ng review]