Audience: [who is reading and what they need]

Voice: [three useful qualities, each with a writing instruction]

Tone by situation: [routine update, invitation, correction, complaint]

Preferred language: [product names, terminology and level of formality]

Avoid: [unsupported promises, jargon, vague urgency and private details]

Facts to verify: [prices, dates, availability, names and permissions]

Formatting: [sentence length, line breaks, hashtags and emoji conventions]

Accessibility: [clear wording, useful alt text, readable visual text, descriptive links]

Example to follow: [an approved sentence and why it works]

Example to revise: [a sentence and a better alternative]

Review owner and date: [who resolves questions and updates the guide]