Business and planning period: [name, dates]

Business goal: [observable result and deadline]

Audience: [who, situation, question or obstacle]

Useful message: [what they need to understand]

Evidence: [facts, examples and authorized materials]

Channels: [account, role and reason for choosing it]

Recurring themes: [three or four useful subjects]

Capacity: [owner, preparation time and realistic output]

Next action: [what the reader can do and where]

Measurement: [metric, source, definition and starting point]

Review: [date, decision owner and change criteria]

Out of scope: [channels, claims or formats to avoid]