Report title and owner: [business, purpose, person]

Period and comparison: [dates, time zone, equal or unequal windows]

Scope: [accounts, formats, organic/paid activity]

Business question: [decision this report should support]

Sources and freshness: [where each measure comes from and when checked]

Metric definitions: [numerator, denominator, units and exclusions]

Results: [current value, comparison value and appropriate change]

Content examples: [specific posts and relevant context]

Interpretation: [what the evidence supports]

Limits: [missing data, attribution gaps and alternative explanations]

Next actions: [action, owner, deadline and success check]