Client and engagement: [business, project owner, agreed scope reference]

Primary audience: [customer situation, market, language and important questions]

Priority offer: [what is available, price source, dates, exclusions, fact owner]

Business objective: [outcome and what will be reviewed]

Brand voice: [three practical rules; examples to follow and avoid]

Authorized assets: [approved folder, permissions, expiry or usage limits]

Accounts: [platform, public URL, business owner, access invitation status]

Production inputs: [who supplies facts, photos, footage and translations; deadlines]

Review process: [lead reviewer, backup, review window, consolidation of feedback]

Publication authority: [who approves the final version and confirmed schedule]

Support and escalation: [routing contact and urgent issue process; no sensitive case details]

Measurement: [existing reports, metric definitions, access owner and limitations]

First delivery: [draft date, review date, dependencies and kickoff questions]