Campaign name and owner: [name, responsible person]

Purpose and audience: [business goal, reader situation]

Offer or message: [verified facts and important limitations]

Period and time zone: [start, end and relevant event dates]

Desired action: [what the reader should do and exact destination]

Channel roles: [which account carries which message]

Assets: [photos, video, copy, permissions and missing materials]

Post sequence: [announcement, explanation, reminder or follow-up]

Responsibilities: [draft, fact check, approval and publication]

Measurement: [metric, source, starting point and attribution limits]

Change plan: [who updates drafts if the offer or timing changes]

Success review: [date, questions and next decision]