Account and public profile URL: [platform and exact account]

Business purpose: [audience, message and useful next action]

Review scope: [dates, time zone, organic/paid scope]

Account owner: [responsible person; no credentials]

Profile checks: [name, description, link, contact details, current offer]

Content sample: [posts included and selection method]

Evidence: [metric, definition, source, value, checked date]

Observed issue: [what is directly visible]

Possible explanation: [hypothesis, clearly separated from fact]

Priority: [customer impact and effort]

Action, owner and deadline: [specific next step]

Unknowns and follow-up: [missing data and how to resolve it]