Audience, platform and purpose: [who, where and desired useful outcome] Weekly available time: [hours] | Review, replies and reporting: [hours] Remaining production capacity: [available minus reserved hours] Format effort: [complete hours per demonstration, graphic or text post] Starting weekly mix: [number and format of distinct useful posts] Trial period: [start/end] | Baseline: [current effort and outcomes, if known] Review: [total useful outcomes, outcomes per post, actual hours and quality issues] Decision: [keep, increase, reduce or change format] | Reason and next review: [evidence/date]