Shared message: [The one thing every version must communicate.]

Facts that must match: [Dates, price, terms, availability and limitations.]

Destination and audience: [Exact account and who will read it.]

Opening and context: [Why this audience should care.]

Media and format: [Suitable, authorized assets and crop.]

Next step: [A destination-appropriate action or working link.]

Final review: [Mentions, links, wording, media, date and time zone.]