Audience and business goal: [who this helps and why]

Pillar name: [plain-language subject]

Audience question: [what the person wants to understand]

What we can explain: [useful answer within our knowledge]

Evidence and materials: [facts, demonstrations, authorized images]

Three possible posts: [specific angles, not just formats]

Suitable formats and channels: [where each idea works]

Next action: [optional useful step for the reader]

Boundaries: [claims, personal details or topics to exclude]

Owner and review date: [who checks accuracy and when]