Audience and location: [who and where] | Named time zone: [zone]

Purpose and primary outcome: [conversation, useful visits or another defined action]

Window A: [days/time] | Window B: [days/time] | Why these are plausible: [reason]

Comparable content: [topic family and format] | Test period: [start/end]

Per post: [URL, publication date/time, window, topic and promotion status]

Equal-age observations: [24-hour results] and [seven-day results, if appropriate]

Context: [event, mention, unusual repost or unavailable metric]

Decision: [retain, change or continue testing] | Reason and next review: [evidence/date]