One creator, three platforms: do the social media handles match?
Influence IQ original analysis, 18 October 2026

Run with Python 3.10 or newer; no additional packages are required.
1. Read Pew Research Center's methodology and applicable source terms.
2. Download the public wellness-creator handle CSV directly from Pew:
https://www.pewresearch.org/wp-content/uploads/sites/20/2026/05/PL_2026.05.07_Wellness-Influencers_handles.csv
3. Keep that source file private. It is not included in this package.
4. Run: python3 analyze.py --source /path/to/source.csv --output results.json
5. Compare results.json with reference-results.json; every value should match.

The source is pinned by SHA-256. A revised file intentionally fails rather than
silently producing results for a different sample. The script emits aggregates
only; no names, handles, individual examples or cross-platform identity joins.
The page's five figures and 111 CSV rows are in study-tables.json. The CSVs on
the website translate headings and interpretation notes into ten languages.

These results describe the supplied file, not all creators, account search
success, platform performance, brand safety or changes in conversion. Missing
means no recorded handle, not proof of no account. An entry may represent a
person or multiple people. The fictional article example is not source data.

Attribution: Original Influence IQ aggregate analysis of the public file
accompanying Pew Research Center's "Moms, Coaches, Doctors, Entrepreneurs:
Who Are America's Health and Wellness Influencers?", 7 May 2026.
https://www.pewresearch.org/data-labs/2026/05/07/wellness-influencers-methodology/
Pew Research Center is not responsible for, and does not endorse, our
interpretations. No claim is made that Pew's source data has a Creative Commons
license. Obtain the source separately under Pew's applicable terms.
