Creative Commons Attribution 4.0 International (CC BY 4.0)

This package's analysis script, documentation and derived structural data are made available under CC BY 4.0 by Influence IQ, 2026.

License deed: https://creativecommons.org/licenses/by/4.0/
Legal code: https://creativecommons.org/licenses/by/4.0/legalcode

Source attribution:
J. Nathan Matias, Kevin Munger, Marianne Aubin Le Quéré and Charles Ebersole (2021), The Upworthy Research Archive, a time series of 32,487 experiments in U.S. media. Scientific Data 8, 195.
https://doi.org/10.1038/s41597-021-00934-7
https://osf.io/jd64p/
https://upworthy.natematias.com/about-the-archive

The original archive, code and documentation are published by Cornell University under CC BY 4.0 through an agreement with Good/Upworthy. Their rights and attribution remain with their respective holders. The original CSV is not bundled here.

Changes in this adaptation: Influence IQ selected the public exploratory release, applied documented scope filters, classified headline–image design cells and comparison opportunities, and produced new structural summaries and reproducible analysis code. No outcome values were analyzed. The original authors and organizations do not endorse this analysis.
