# A reusable seasonal brief

United States · Web Search · 2021–2025

Choose the audience question, note when search interest rose, and work backward using the time your team needs to create the content. Then choose the existing measure that will help you decide what to do next.

Holiday and market: ______________________________

Audience question / search task: ______________________________

Observed window and uncertainty: ______________________________

Production and approval buffer: ______________________________

Useful content to test: ______________________________

Existing measure and review date: ______________________________

This US search study does not estimate social reach, sales, or the best day to post.

Influence IQ. When does holiday search interest start to rise? October 16, 2026. Analysis of Google Trends US Web Search data, 2021–2025.